Pricing Strategy
The price you're afraid to charge
A salon owner told me she has not raised her color price in four years. When I asked why, she said the sentence I hear every week: "I'm afraid I'll lose them." Then we pulled her client list.
Pricing Strategy
A salon owner told me she has not raised her color price in four years. When I asked why, she said the sentence I hear every week: "I'm afraid I'll lose them." Then we pulled her client list.
Most owners can name their three regulars. The other seven are where the money is hiding. The customer audit to do this week.