The trap most service businesses fall into when describing their "ideal client" is feel-words. Loyal. Easy. Aligned. Useless, because every existing client believes they fit them. Here is the definition you can pull from data.
A founder I had coffee with last month finished her best-revenue quarter ever and looked exhausted. I asked what she was working on next. "Pipeline. We need more clients." Then she paused.
Last week we talked about the clients who stay. Today is the other side of that list: the ones who used to come every six weeks and just stopped. They did not leave. You misplaced them. Here is how to find them and the three-line note that brings them back.
A salon owner told me she has not raised her color price in four years. When I asked why, she said the sentence I hear every week: "I'm afraid I'll lose them." Then we pulled her client list.
The viral "build a business in 24 hours" prompt list produces ten beautiful documents and zero customers. Here's where each prompt earns its keep, and where it lies.
Most owners can name their three regulars. The other seven are where the money is hiding. The customer audit to do this week.
It started with a renewal email I never saw. 40 days later: who actually owns your business online.
Simplify in 3: Three tips every two weeks to grow your business, stay organized, and save time without the overwhelm. Hi [FIRST NAME GOES HERE] Before: You tried ChatGPT for you...
Issue #3 of the Simplify AI investor update: Founder Institute graduation, where we stand today, what feedback taught us, and my asks.
Stop the pre-meeting panic. Three simple habits that turn 15 minutes of inbox archaeology into 2 minutes of calm preparation — plus an AI prompt you can use today.
Issue #2 of Building in Public: How I found my co-founder, why I chose a value ladder over subscription pricing, and the marketing pivot that changed everything. Plus three questions I need your honest answers on.
Stop letting leads go cold. Three actions to automate your follow-ups without sounding like a robot — plus an AI prompt that gives you handwritten-note thoughtfulness in 2 minutes.