Pricing Strategy
The price you're afraid to charge
A salon owner told me she has not raised her color price in four years. When I asked why, she said the sentence I hear every week: "I'm afraid I'll lose them." Then we pulled her client list.
Pricing Strategy
A salon owner told me she has not raised her color price in four years. When I asked why, she said the sentence I hear every week: "I'm afraid I'll lose them." Then we pulled her client list.
Building In Public
Issue #2 of Building in Public: How I found my co-founder, why I chose a value ladder over subscription pricing, and the marketing pivot that changed everything. Plus three questions I need your honest answers on.