boundaries
The client you should fire
You found your best clients. Now look at the other end of the list.
ideal-client
ideal-client
How to spot your best clients in your data
The trap most service businesses fall into when describing their "ideal client" is feel-words. Loyal. Easy. Aligned. Useless, because every existing client believes they fit them. Here is the definition you can pull from data.
growth
You don't need more clients.
A founder I had coffee with last month finished her best-revenue quarter ever and looked exhausted. I asked what she was working on next. "Pipeline. We need more clients." Then she paused.