ideal-client
The trap most service businesses fall into when describing their "ideal client" is feel-words. Loyal. Easy. Aligned. Useless, because every existing client believes they fit them. Here is the definition you can pull from data.
growth
A founder I had coffee with last month finished her best-revenue quarter ever and looked exhausted. I asked what she was working on next. "Pipeline. We need more clients." Then she paused.
retention
Last week we talked about the clients who stay. Today is the other side of that list: the ones who used to come every six weeks and just stopped. They did not leave. You misplaced them. Here is how to find them and the three-line note that brings them back.
Pricing Strategy
A salon owner told me she has not raised her color price in four years. When I asked why, she said the sentence I hear every week: "I'm afraid I'll lose them." Then we pulled her client list.