Instagram says AI can build you a business in 24 hours. It can't.
The viral "build a business in 24 hours" prompt list produces ten beautiful documents and zero customers. Here's where each prompt earns its keep, and where it lies.
Founder of Simplify AI. Helping independent operators see what's actually working in their business — by connecting the tools they already pay for. One decision per issue, every other Thursday.
The viral "build a business in 24 hours" prompt list produces ten beautiful documents and zero customers. Here's where each prompt earns its keep, and where it lies.
Most owners can name their three regulars. The other seven are where the money is hiding. The customer audit to do this week.
simplify in 3
It started with a renewal email I never saw. 40 days later: who actually owns your business online.
Simplify in 3: Three tips every two weeks to grow your business, stay organized, and save time without the overwhelm. Hi [FIRST NAME GOES HERE] Before: You tried ChatGPT for you...
Building In Public
Issue #3 of the Simplify AI investor update: Founder Institute graduation, where we stand today, what feedback taught us, and my asks.
Productivity
Stop the pre-meeting panic. Three simple habits that turn 15 minutes of inbox archaeology into 2 minutes of calm preparation — plus an AI prompt you can use today.
Building In Public
Issue #2 of Building in Public: How I found my co-founder, why I chose a value ladder over subscription pricing, and the marketing pivot that changed everything. Plus three questions I need your honest answers on.
Follow Up
Stop letting leads go cold. Three actions to automate your follow-ups without sounding like a robot — plus an AI prompt that gives you handwritten-note thoughtfulness in 2 minutes.
Quarterly Planning
New quarter, blank page, familiar overwhelm? Three steps to plan a focused Q1 in 30 minutes using AI as a thinking partner — plus a planning prompt that replaces a full strategy session.
Year In Review
A year-end look at what actually mattered in AI for small businesses in 2025: the game-changer, the panic that flopped, and what's coming in 2026. Plus a reflection prompt to close out the year.
Agentic AI
Your LLM can now connect to your email, calendar, and files. Three no-code automations to set up before 2026 — plus a 'chief of staff' AI prompt that ties them all together.
Building In Public
Issue #1 of Building in Public: The full story of why I started Simplify Digital AI — 20 years at Cisco, the gap between enterprise tools and small business reality, and what's slowing us down right now.